About
YOUR MARKETING SHOULD TELL PEOPLE WHAT YOU STAND FOR AND HOW THEY CAN TAKE PART— WHETHER THAT’S TO BUY OR TO BELIEVE.
LET’S GET INTO THE HEARTS AND MINDS OF YOUR CONSUMERS.
WHAT WE DO (AND HOW WE DO IT)
BRAND MANAGEMENT
We get to the core of your brand—what you stand for, who you’re speaking to and why people should listen—and define the pathways and expression for every interaction of the customer’s brand journey for optimal engagement.
BRAND EXPERIENCE AND STORYTELLING
Marrying data insights with creative expression, we take a bootstrap approach to achieve 360° brand impact—with the right audiences, at the right times, in the right places.
STRATEGIC GUIDANCE
When you need someone on speed dial or at the helm of a top-priority project—to get it off the ground or turn it around.
AGENCY CONSULTATION
We help brands understand what agency structure will best suit their organization. We look at which functions should be brought in-house, where can agencies provide the most value, and how agencies can be effective partners.
ORG. DESIGN AND CREATIVE OPERATIONS
Brand marketing takes a village of talent. We break down the silos as we partner in building the optimal structure and best practices so the team is empowered and delivering business outcomes.
MEET MELISSA
Melissa Cabot has a track record delivering breakthrough marketing and business development programs that grow awareness, profit and team pride. With experience in nearly every facet of the industry—from interactive consumer experiences to brand building to digital strategy to public relations—she brings sense and sensibility—a blend of analytics and creative thinking—to everything she does.
Melissa has built brands and marketing solutions for emerging and global companies such as Lucky Brand, MTV, Bare Escentuals, Caruso, IMAX, ipsy, Progressive Insurance, Condé Nast, Merrill Lynch and Old Navy, as well numerous small businesses and start-ups.
Outside the office Melissa is a bookworm, dim sum connoisseur, traveler, outdoor enthusiast and Francophile in-the-making.
WHERE WE’VE BEEN
We cut our teeth with the best of them:
